AI MASTERCLASS

with Mathias Kniepeiss – image & video creation

KEYFACTS:

Day 1 – AI image creation basics – 10:00 am to approx. 5:00 pm
Day 2 – AI image creation advanced – 10:00 am to approx. 5:00 pm
Day 3 – AI video creation basics – 10:00 am to approx. 5:00 pm

NUMBER of PARTICIPANTS:

min. 5 / max. 15 persons

TARGET GROUP:

This masterclass is aimed at photographers, videographers, content creators, designers and all creative professionals who want to optimise their visual work with AI. Gain practical insights into AI-supported image & video creation and learn how to use tools such as Midjourney, Adobe Firefly & Runway specifically for your projects. Practical exercises and concrete application examples will help you bring your creative ideas to life efficiently. Utilise the possibilities of AI, expand your skillset and unleash your creative potential!

BENEFITS:

In this masterclass, you will discover how to use AI tools such as Midjourney, Adobe Firefly, Runway and many more to implement your creative ideas faster, more efficiently and more impressively – with minimum effort and maximum impact.

  • Source of inspiration – These tools can inspire and lead into new artistic territory.
  • Time saving – Acceleration of creative processes.
  • Diverse styles – AI makes it possible to experiment effortlessly with different artistic styles.
  • Improved learning – Deep learning is an invaluable learning resource for artists of all levels.
  • Creative processes – The resulting impetus can spark new ideas and break through creative stagnation.
  • Unleash creative exploration – AI encourages artists to push the boundaries of their creativity.

MASTERCLASS DATES AND LOCATIONS:

Please send me an email to info@mathiaskniepeiss.com


Day 1

AI image creation basics

Ideal for photographers, graphic artists, content creators, designers and many more.

This workshop is a guided „learning by doing“ basic course in which participants learn how to create artificial images using the text-to-image tool Midjourney.

Contents:

  • How does image creation with artificial intelligence work?
  • Create your own Discord server and set up the bot (AI)
  • Get to know the Discord working environment
  • Useful tools and websites for creating the images
  • Learning the prompt input and prompt structure
  • Approaching the image target with prompt adjustments
  • Choosing the right midjourney version
  • Keywords and terms for controlling the image style
  • Upscaling the images and tips for further processing
  • and much more

Participant requirements:

Further information:

  • Participants can use the works created for self-promotion (social media & homepage).
  • Publication of the best works by the organiser.
  • Participants will receive a Midjourney handbook.

Image examples:

Day 2

AI Image Creation Advanced

Ideal for photographers, graphic artists, content creators, designers and many more.

This workshop is a „learning by doing“ advanced workshop in which participants learn to create artificial images with the help of the text-to-image tool Midjourney, Adobe Firefly, Topaz Gigapixel and other AI tools in order to subsequently implement entire campaigns.

Content:

  • Detailed prompt structure
  • Weighting of the prompts
  • Adopting characters from image templates
  • Apply or generate styles
  • Together we develop a campaign with the 6 steps to a professional AI image series:
  1. Concept development
  2. Research on the campaign
  3. Prompting
  4. Upscaling the images
  5. Adjustments to the images
  6. Post-production

Application examples:

  • Illustrations: Creation of book or magazine illustrations.
  • Social-Media-Content: Create unique images for posts, banners and ads.
  • Branding & logo development: As a source of ideas for logos or brand images.
  • Fashion-Design: Creation of new fabric patterns and clothing designs.
  • Cover-Designs: Unique book or magazine covers.
  • Graphic Novels & Comics: Support with the creation of characters and sceneries.
  • Storyboard creation: Sketches for scenes and camera angles.
  • Visual effects (VFX): Background images or concept ideas for CGI scenes.
  • Poster applications: Film posters and advertising material.
  • Teaching materials: Visual support for scientific concepts.
  • Historical reconstructions: Representation of past epochs or cultures.
  • Character & monster design: Development of unique characters for games.
  • Level & environment design: Concept development for fantasy or sci-fi worlds.
  • Playing cards & board games: Design of play materials.
  • Gifts & decorations: Customised pictures for interior design.
  • and much more…

Participant requirements:

Further information:

  • Participants can use the works created for self-promotion (social media & homepage).
  • Publication of the best works by the organiser.
  • Participants will receive a Midjourney handbook.
  • The participants receive various Midjourney Guidelines.

Image examples:

Day 3

AI video creation basic course

Ideal for videographers, photographers, graphic designers, content creators and many more.

This workshop is a guided „learning by doing“ basic video course in which participants learn to create videos with the help of various AI tools such as Midjourney, Topaz & Runway.

Content:

  • Overview of AI video tools such as Runway, Flux, Kling, etc.
  • Introduction to the AI video tool Runway, Gen-2 Motion Brush, Gen-3 KeyFrames,…
  • Text to video prompting
  • Image to video prompting
  • Video to video prompting
  • Learning the prompt input and prompt structure
  • Prompt specific images with Midjourney for videos
  • Customise images for videos with Adobe
  • and much more…

Advantages of AI videos:

  • Time-efficient processing – Quickly create and edit videos with AI-supported tools.
  • Easy to use – No in-depth knowledge of video editing required.
  • Creative processes – The impetus generated can spark new ideas and break through creative stagnation.
  • Text-to-video & AI animations – Generates content from simple text prompts.
  • Quick creation of social media clips – Ideal for TikTok, Instagram & YouTube.
  • Simple scalability – Quickly create multiple versions of a video for different platforms.
  • Creative possibilities – Users can choose between realistic and stylised video outputs, offering creative freedom
  • User friendliness – The intuitive user interface makes the platform accessible for beginners and professionals alike
  • Versatility – Runway is suitable for various applications such as marketing videos, product demonstrations, educational content,…

Application examples:

  • Creation of appealing adverts for social media and other platforms
  • Generation of personalised video content based on customer data for targeted campaigns
  • Fast production of product demonstrations and brand videos
  • Development of animated short films from storyboards
  • Production of visually impressive music videos with customised effects
  • Creation of trailers and web series
  • Illustration of blog articles with matching video clips
  • Building a personal brand through unique video content
  • Designing creative art projects with AI-generated visuals
  • Creation of instructional videos and interactive presentations
  • Generation of B-roll material for documentary films and reports
  • and much more…

Participant requirements:

Further information:

  • Participants can use the works created for self-promotion (social media & homepage).
  • Publication of the best videos by the organiser.
  • Participants will receive a runway manual.

Video examples:

If you are interested or have any questions, please send me an email to info@mathiaskniepeiss.com